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Our Story

SHEER WHITE MAGAZINE (formerly Sheer Ever After) is a modern wedding blog for couples who yearns for the extraordinary. Based on our sheer love of informed planning, beautiful styling and unique looks, we write for the freedom of getting married the way you want.

What started as a personal bridal journey, Sheer was launched in 2017 as a resource of inspiration for brides and wedding professionals. Our readers are brides who want to get married their way, and we are passionate about supporting brides-to-be in lighthearted and transparent ways.

If you love beautiful wedding decor, stunning photography, down-to-earth bridal attitudes, exploring new and alternative fashion as well as learning the ropes how to make your journey to the altar more sensible and smooth, this site is for you.

The mission remains to support wedding couples to create a wedding which is based on the uniqueness of their relationship and personalities, whilst sensibly working through any obstacles on their journey to getting married.

An engagement is a unique time that should be treasured, every minute of it. Through the blog we share that excitement with you on a regular basis.

We are advocates for weddings as a personal reflection of the couple, and recognize the artful expression within the aspects of a wedding day. Just like a beautiful portrait, the experience of your wedding has the potential to  be a visual account of your relationship, and what your project for your marriage. 

No wedding tradition should ever restrict the way your wedding is planned – it is all about your unique story!

Many thanks for stopping by!


Jo Malin,