Somehow when it comes to Bridal Fashion photography; there are completely new elements which are the striking focus points in the picture other than the Bride, her wedding day and her dress. Excluded is the radiant love, excitement and joy of the wedding; here you are rather forced to look at – and hopefully appreciate – the artistry of the designer and the photographer themselves, and maybe even absorb the message they might want to transfer to you.
In fashion editorials, we are pulled into a fantasy Bridal world where fabrics, cuts, light, composition and camera settings are the brushes, pens and paint, and the photograph is the final artwork, worthy of its own exhibition. Sometimes provoking, sometimes just un-worldly stunning, the images were taken to grab our attention.
As fashion designers and wedding creatives ourselves, we know just how many hours of mental and physical work goes into each dress and photograph. The multi-channeled process of arranging photo shoots, the communication and decision making involved in finding the most suitable of all the professionals it which all need to put their creative touch on the project can be tough. The work is taken further by the model who needs to channel and represent the intention of the dress into the viewers eye, and lastly the photographers composition, use of camera techniques and the post-processing are all essential components of this journey of which result could well be the deal breaker that determines if this very dress, its designer or this particular photographer makes it in the vast world of Bridal Fashion or not, and whether the dress finds its Bride one day.
To encourage your curiosity on the intricacies of this niché world of fashion, we have distilled the best of our curated images that we are sure you will find just as shockingly stunning and thought-provoking as we do.
Next time you flick through a Bridal magazine or editorial on Pinterest, search for the depth of the images, the mood of the light, and the symphony of colors and light – and even the techniques of the make up artist- just as you would ponder upon the artists intention at the Louvré. Because that is what editorial fashion photography is – the poster version of the creations of Beauty aiming at millions of women around the globe for quite possibly the most significant day of her life.
Although they might be a tad staged for a real wedding, the exploratory nature of these haute couture dresses and avantgarde photography style might still inspire you to shoot some dramatic editorial-esque Bridal portraits for your own album – using light and shadow play with unusual background and props would definitely capture the emotional qualities and the profoundness of the day, and yield highly poetic and individual images.
